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Engel & Völkers Minneapolis Downtown Debuts Virtual Reality Theater

Minnesota’s first VR theater for real estate takes client service to the next level by allowing users to immersively experience 3D listings

Minneapolis, Minn. November 1st, 2017 - Engel & Völkers today announced the grand opening of the Engel & Völkers Minneapolis Virtual Reality Theater. A first-of-its-kind offering in the Minnesota real estate market, the new VR theater welcomes clients to use Oculus Rift goggles to view any home listing in 3D that has been photographed using VR technology. The 110-inch theater screen allows a viewer’s friends and family members to immersively view listings through the eyes of the individual wearing the goggles simultaneously.

 “We are absolutely thrilled to open our new VR theater, which is the perfect opportunity to combine technology with one-on-one service,” said Geoffrey Bray, license partner at Engel & Völkers Minneapolis Downtown. “Virtual reality offers real estate professionals the opportunity to uplevel client experiences in previously unimaginable ways. Be it around the corner or around the world, viewers can step into a listing simply by putting on the VR goggles. The immersive viewing experience has the potential to be truly game-changing for the real estate industry, and we’re proud to be on the cutting edge of technology and innovation that allows us to better service our clients.”

The Engel & Völkers Minneapolis Virtual Reality Theater is located on-premises in the Engel & Völkers Minneapolis Downtown office. The theater features two floors of reclining arm-chairs staged in stadium seating, a 110-inch viewing screen, VR Oculus Rift goggles and enhanced lighting for premium viewing experiences. The experience of the viewer wearing the Oculus Rift goggles is projected onto the big screen, in real time, allowing other viewers in the room to also participate.

This announcement comes at a time when the global VR industry is projected to double in the next year to reach $15 billion and a staggering $75 billion by 2021. The idea of the VR theater for real estate was conceptualized by Bray, but executed with the technological expertise of the brokerage’s director of operations, Chris Peterson.

“VR is here to stay,” added Bray. “As other industries struggle with how to translate the novelty of VR into actual business value, the applications for real estate are clear and far reaching. A more sophisticated experience, time-saving attributions and a distinct point of differentiation are just some of the benefits associated with this technology.  We are beyond pleased to be a part of a brand like Engel & Völkers, which in recognizing the value that innovation brings to our business, armed all of its shops across the Americas with VR technology earlier this year.”

Engel & Völkers operates a global network of brokerages in more than 30 countries spanning five continents. For more information, visit

About Engel & Völkers

Since its beginning in 1977 as a specialty boutique providing exclusive, high-end real estate services in Hamburg, Germany, Engel & Völkers has become one of the world’s leading companies specializing in the sale and lease of premium residential and commercial property, yachts and private aviation. Engel & Völkers currently operates a global network of over 9,000 real estate advisors ​in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs and tools; multiple platforms for mobile, social and web; as well as access to its global network of real estate professionals, property listings and market data. Each brokerage is independently owned and operated.


For further information contact:

Geoffrey Bray
Broker/Owner – Engel & Völkers Minneapolis Downtown
+1 612 338 3836

Elliot Schimel
Mission Control Marketing
+1 516 448 1472


The data relating to real estate for sale on this site comes in part from the Broker Reciprocity program of the Regional Multiple Listing Service of Minnesota, Inc. Real Estate listings held by brokerage firms other than Engel & Völkers are marked with the Broker Reciprocity logo or the Broker Reciprocity house icon and detailed information about them includes the names of the listing brokers. Engel & Völkers is not a Multiple Listing Service MLS, nor does it offer MLS access. This website is a service of Engel & Völkers, a broker Participant of the Regional Multiple Listing Service of Minnesota, Inc.

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Listing information last updated on December 10th, 2018 at 6:20pm EST.