Engel & Völkers Minneapolis Downtown Debuts Virtual Reality Theater
Minnesota’s first VR theater for real estate takes client service to the next level by allowing users to immersively experience 3D listings
Minneapolis, Minn. November 1st, 2017 - Engel & Völkers today announced the grand opening of the Engel & Völkers Minneapolis Virtual Reality Theater. A first-of-its-kind offering in the Minnesota real estate market, the new VR theater welcomes clients to use Oculus Rift goggles to view any home listing in 3D that has been photographed using VR technology. The 110-inch theater screen allows a viewer’s friends and family members to immersively view listings through the eyes of the individual wearing the goggles simultaneously.
“We are absolutely thrilled to open our new VR theater, which is the perfect opportunity to combine technology with one-on-one service,” said Geoffrey Bray, license partner at Engel & Völkers Minneapolis Downtown. “Virtual reality offers real estate professionals the opportunity to uplevel client experiences in previously unimaginable ways. Be it around the corner or around the world, viewers can step into a listing simply by putting on the VR goggles. The immersive viewing experience has the potential to be truly game-changing for the real estate industry, and we’re proud to be on the cutting edge of technology and innovation that allows us to better service our clients.”
The Engel & Völkers Minneapolis Virtual Reality Theater is located on-premises in the Engel & Völkers Minneapolis Downtown office. The theater features two floors of reclining arm-chairs staged in stadium seating, a 110-inch viewing screen, VR Oculus Rift goggles and enhanced lighting for premium viewing experiences. The experience of the viewer wearing the Oculus Rift goggles is projected onto the big screen, in real time, allowing other viewers in the room to also participate.
This announcement comes at a time when the global VR industry is projected to double in the next year to reach $15 billion and a staggering $75 billion by 2021. The idea of the VR theater for real estate was conceptualized by Bray, but executed with the technological expertise of the brokerage’s director of operations, Chris Peterson.
“VR is here to stay,” added Bray. “As other industries struggle with how to translate the novelty of VR into actual business value, the applications for real estate are clear and far reaching. A more sophisticated experience, time-saving attributions and a distinct point of differentiation are just some of the benefits associated with this technology. We are beyond pleased to be a part of a brand like Engel & Völkers, which in recognizing the value that innovation brings to our business, armed all of its shops across the Americas with VR technology earlier this year.”
We are a global company and lifestyle brand providing high quality services for those seeking to buy and sell real estate properties. We distinguish ourselves by providing our clients with exceptional service and support.
Since 1977, we have been the select provider of high-end premium real estate service throughout Europe, Asia and North America. We use the latest technologies, manage an extensive network of exclusive listings and potential buyers, partner with influential media outlets, and employ the highest-caliber agents who strive to represent our distinguished brand.
Our style of doing business originates from our early success as a luxury property agency. We maintain the same standards of quality and service in everything we do.